UX

INTRODUCTION

In a world ever more obsessed with AI and technology, connecting to what it means to be human matters more than ever.

My UX work sits at the intersection of UX strategy, research, communication, and systems thinking: helping teams turn complex products into experiences that feel intuitive, clear, and human-centered.

With nearly seven years at Shopify across support, user research, and technical writing, I developed a deep understanding of how people actually interact with products at every stage of the experience. Today, I work across UX strategy, content, research, and product thinking to help teams bridge the gap between technical complexity and human understanding.

EXPERIENCE & PERSPECTIVE

My background gives me a cross-functional view of product experiences from both the business and user side.

Experience includes

  • 10 years of UX strategy within SaaS and Shopify app environments
  • Cross-functional collaboration with product, support, marketing, and development teams

Current areas of focus

  • UX strategy
  • UX writing & UI copy
  • Technical documentation
  • User research & experience audits
  • Information architecture & content structure
  • Brand and experience thinking
  • Product communication & onboarding clarity
  • Light UI and systems thinking

HOW I WORK

I approach UX as both a strategic and human problem. Good experiences aren’t just functional. They reduce friction, build trust, and help people feel confident navigating complex systems.

My approach is grounded in:

  • Human-centered thinking
  • Pattern recognition & systems thinking
  • Clear, intuitive communication
  • Empathy-driven problem solving
  • Translating complexity into clarity
  • Balancing business goals with real user needs

TYPES OF PROJECTS

I’m especially drawn to products and teams working with:

  • Complex digital systems
  • SaaS platforms
  • Shopify ecosystem products
  • Emerging technologies & AI-assisted experiences
  • Information-heavy user flows
  • Products that need clearer onboarding, communication, or structure

Whether through UX strategy, writing, research, or content systems, my goal is always the same: create experiences that feel more intuitive, thoughtful, and human.